Nlya One Night Branding

Beach Betty

Deliverables

BRAND APPLICATION

ILLUSTRATIONS

SCREEN SLIDES

SOCIAL MEDIA GRAPHICS

SIGNAGE AND WAYFINDING

TICKET DESIGN

Target audience

• gen z •
• tamucc college students •
• christian and non-christian •
• lives in corpus christi, tx •

OVerview

This rebrand for New Life Young Adults was inspired by posters and iconography from vintage Billy Graham posters and revival meeting handouts from the Second Great Awakening in order to reflect New Life’s focus on bringing revival into the spiritual atmosphere of their local university campus. New Life also wanted to focus on imagery from real on-campus worship events, baptisms, and young adult hangouts in order to feel approachable and to reflect the real life-changing impact of NLYA. This rebrand was utilized in promotional material such as signage, print marketing, social media graphics, and more for NLYA’s biggest event of the year, One Night, their on-campus conference for incoming freshmen.

The team

my role

Graphic Designer: Brand application, layout, photo treatment with cutouts/textures, NLYA and Jesus flag illustrations

Created in collaboration with the New Life creative team and our creative pastor, Zach Zamora

Images captured locally in Corpus Christi by New Life creative team

Development

For the creative team at New Life Church, handle the development of a brand by meeting with the pastor of the ministry hosting an event or campaign to take notes on goals for visuals and branding, and from there develop a mood board in front of them while getting feedback on which visuals they feel are most relevant. From there, the team works on photoshoots and designs for the brand that are brought to the pastor for feedback.