Torq Surfboards Rebrand
Deliverables
logo System
BRAND IDENTITY
Print magazine Ads
Spotify ad
Youtube ad
Social media graphics
mailchimp email design
animated web ads
OVerview
I rebranded Torq Surfboards with a fresh, cohesive ad campaign that sets it apart from competitors by making surfing feel attainable and fun for beginners. I developed a comprehensive brand system that balances aspiration with accessibility, ensuring a visually distinct identity. The campaign strategically targets beginner and returning surfers, emphasizing Torq’s durable, high-performance boards that make entry into the sport easier. With a tone that is expert yet laid-back and fun, my design approach connects with Torq’s audience—active, experience-driven individuals in coastal cities—by reinforcing the brand’s values of adventure, outdoor enjoyment, and cultural relevance.
Guerilla marketing
I created a guerrilla marketing campaign for Torq Surfboards by organizing spontaneous surf competitions across U.S. beaches, exclusively for first-time and beginner surfers. This initiative redefines traditional surf contests by rewarding Best Effort and Best Style rather than skill level, making the sport more inviting. I designed the event experience to seamlessly integrate Torq’s Everyday Line surfboards, fostering direct engagement with the brand while encouraging social media participation through the #torqnopro hashtag. As a unique promotional incentive, I developed a limited-edition Torq surfboard, available only as a contest prize, driving excitement, brand loyalty, and organic online buzz.
THIS PROTOTYPE PRODUCT CATALOG WERE CREATED FOR A CLASS PROJECT, WITH NO AFFILIATION TO TORQ.
ALL IMAGES, LOGOS, PRODUCTS, VIDEOS, AND OTHER COPYRIGHTS OR TRADEMARKS FEATURED, MENTIONED, OR REFERRED TO WITHIN THE PROJECT ARE THE PROPERTY OF TORQ. THE USE OF THE TRADE NAME, COPYRIGHT, OR TRADEMARK IN MY STUDENT PORTFOLIO FOR IDENTIFICATION AND REFERENCE PURPOSES ONLY AND DOES NOT IMPLY ANY ASSOCIATION WITH THE COPYRIGHT OR TRADEMARK HOLDER OF THEIR PRODUCT OR BRAND. MY WORK IS NOT AFFILIATED, ASSOCIATED, AUTHORIZED, MAINTAINED, SPONSORED, ENDORSED BY, OR IN ANY WAY OFFICIALLY CONNECTED WITH THESE COPYRIGHT OR TRADEMARK HOLDERS. CARVER DOES NOT SPONSOR OR ENDORSE ANY OF THE SHOWN WORK. I DECLARE NO AFFILIATION, SPONSORSHIP, NOR ANY PARTNERSHIPS WITH ANY COPYRIGHT OR TRADEMARK HOLDER.
Photo credits: https://pin.it/1Vurcyb8h
(most images didn't have credits but you can find all sources in the link above!)
