TraderJoe's Rebrand
Deliverables
BRAND IDENTITY
LOGO ANIMATION
STATIONERY SUITE
PACKAGING DESIGN (4)
MERCHANDISE
ENVIRONMENTAL GRAPHICS
SOCIAL MEDIA GRAPHICS
FLYER
ANNUAL REPORT (26 PGS)
OVerview
Trader Joe’s has kept its loyal shoppers satisfied throughout the years with fresh, unique, and tasteful food items that could be found nowhere else. Yet, their branding doesn’t currently reflect those qualities, but is more of a hindrance to customers understanding why Trader Joe’s products are a must-buy. Trader Joe’s needs to adopt a visual style that is relevant to today’s consumers, which are Gen Z and Millennial shoppers that are health-focused and often looking online to discover trending brands. I created the branding and all collateral with this in mind.
THIS PROTOTYPE REBRAND WERE CREATED FOR A CLASS PROJECT, WITH NO AFFILIATION TO TRADER JOE'S.
ALL IMAGES, LOGOS, PRODUCTS, VIDEOS, AND OTHER COPYRIGHTS OR TRADEMARKS FEATURED, MENTIONED, OR REFERRED TO WITHIN THE PROJECT ARE THE PROPERTY OF TRADER JOE'S. THE USE OF THE TRADE NAME, COPYRIGHT, OR TRADEMARK IN MY STUDENT PORTFOLIO FOR IDENTIFICATION AND REFERENCE PURPOSES ONLY AND DOES NOT IMPLY ANY ASSOCIATION WITH THE COPYRIGHT OR TRADEMARK HOLDER OF THEIR PRODUCT OR BRAND. MY WORK IS NOT AFFILIATED, ASSOCIATED, AUTHORIZED, MAINTAINED, SPONSORED, ENDORSED BY, OR IN ANY WAY OFFICIALLY CONNECTED WITH THESE COPYRIGHT OR TRADEMARK HOLDERS. TRADER JOE'S DOES NOT SPONSOR OR ENDORSE ANY OF THE SHOWN WORK. I DECLARE NO AFFILIATION, SPONSORSHIP, NOR ANY PARTNERSHIPS WITH ANY COPYRIGHT OR TRADEMARK HOLDERS.